HELPING FAMILY FARMS FLOURISH. HELPING FEED THE HUNGRY.
Showing posts with label Ruth Reichl. Show all posts
Showing posts with label Ruth Reichl. Show all posts

Monday, October 31, 2011

Chicken with Creamy Mushrooms and Snap Peas from Food Network Magazine



         The Food Network magazine came on the scene in 2008 and created quite a splash.  Its initial goal was to sell 300,000 copies.  In short order, it had over 1,000,000 readers a month.  Its celebrity chefs grace each cover like rock stars.  Its success may lie in the fact that there’s nothing earth-shattering or difficult about any of its recipes.  Unlike Fine Cooking, which deep dives into a subject and invites creativity with articles about customizing meatloaf and creating one’s own flavor profiles, Food Network could be called “Recipes for Dummies”.  The only challenge to its reader-cooks is to get dinner on the table with as little fuss as possible.  Now don’t for minute think that I don’t subscribe to the principle of making things that are easily replicated by our readers. It’s just that in my heart, I believe that Food Network Magazine’s success killed off a magazine that was far and away a more comprehensive look at food and cooking and the techniques for doing it well.

Monday, June 6, 2011

Skirt Steak with Sweet Corn, Haricots Verts and Pesto



        I don’t know whether you’ve been following the histrionics that have been going on over the re-designed Bon Appetit.  The new editor, Adam Rapoport, has taken over from Barbara Fairchild, who bowed out when Conde Nast moved the magazine from California to New York and she wouldn’t.  Mr Rapoport knows a thing or two about magazines having been at GQ for over ten years.  And he knows a bit about food since he worked as an Editor and Writer for the James Beard Foundation’s publications office before that.  His first issue was dedicated to Italy and didn’t seem to arouse much anxiety.  Next, however, he had the temerity to feature Gwyneth Paltrow on the cover and you’d think he’d knocked over Ruth Reichl with his car.